air time


air time
/'eə taɪm/, airtime noun
the time set aside for advertising on television or radio
How much air time do we need for this commercial?
We should look for air time on the new radio station.
All the air time in the world won’t sell this product.

Marketing dictionary in english. 2015.

Look at other dictionaries:

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  • air time — UK US noun [uncountable] the amount of time given to someone or something in a radio or television broadcast Thesaurus: to broadcast or be broadcast on television or radiosynonym well known television and radio programmes and charactershyponym *… …   Useful english dictionary

  • air time — ➔ time …   Financial and business terms

  • air time — air ,time noun uncount the amount of time given to someone or something in a radio or television broadcast …   Usage of the words and phrases in modern English

  • air time — also airtime N UNCOUNT The airtime that something gets is the amount of time taken up with broadcasts about it. Even the best women s teams get little air time... They devoted their entire airtime to covering the storm …   English dictionary

  • air time — noun (U) the amount of time or the number of times that a radio or television station allows a particular song, advertisement etc to be broadcast: smaller political parties trying to buy more air time …   Longman dictionary of contemporary English

  • air time —  Broadcast time on television or radio.  ► “This year 30 seconds of air time on the Super Bowl will cost $1.2 million, a $300,000 increase over last year.” (Marketing News, March 13, 1995, p. 15) …   American business jargon

  • air time — time of day when a program is broadcast; block of time allotted for a broadcast (Television and Radio); total time a customer spends using a cellular telephone …   English contemporary dictionary

  • air·time — /ˈeɚˌtaım/ noun [noncount] : time during a radio or television broadcast : time when something is on the air The committee plans to buy radio/TV airtime for the campaign ads. The replay got a lot of airtime. [=the replay was broadcast frequently] …   Useful english dictionary

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